Graphic Design, Signage
Tools used: Illustrator
The ever-popular Chick-fil-A franchise is growing in my hometown of Cedar Rapids, IA. One of the directors reached out to me to design a banner for a local gym, a business card for their leaders, and a talent acquisition card. These also needed to follow Chick-fil-A style guides but also make them different enough to catch people's eye and have them take a second look.
He needed the business cards to be:
-minimalistic, professional, bold, and eye-catching
Design solution:
The banner follows the style guide's direction of a white background with their professional product photos and use of the cow to inject humor into an otherwise more serious location (a local gym). The target audience was moms and women in the age range of 25-55 that wanted to have healthy (and tasty) food options for them and their children.
Moving on to the business card, the director wanted a business card that was bold yet simple. I chose the classic Chick-fil-A red and an easy-to-read font while italicizing the contact info to maintain a sense of professionalism. The yellow dotted line underneath his name directs your eye by using a color not so commonly seen on their marketing material.
Lastly, the talent card needed to be the most attention-grabbing as it will be given out to potential new hires. Choosing Chick-fil-A's bright red theme for the back of the card did just that. The quote on the back conveys their mission in bold, black letters and designing the card vertically makes this card stand out from other cards of a similar size.