Chick-fil-A
Graphic Design, Signage
Tools used: Illustrator
The ever-popular Chick-fil-A franchise is growing in my hometown of Cedar Rapids, IA. One of the directors reached out to me to design a banner for a local gym, a business card for their leaders, and a talent acquisition card. These also needed to follow Chick-fil-A style guides but also make them different enough to catch people's eye and have them take a second look.
He needed the business cards to be:
-minimalistic, professional, bold, and eye-catching
Design solution:
The banner follows the style guide's direction of a white background with their professional product photos and use of the cow to inject humor into an otherwise more serious location (a local gym). The target audience was moms and women in the age range of 25-55 that wanted to have healthy (and tasty) food options for them and their children.
Moving on to the business card, the director wanted a business card that was bold yet simple. I chose the classic Chick-fil-A red and an easy-to-read font while italicizing the contact info to maintain a sense of professionalism. The yellow dotted line underneath his name directs your eye by using a color not so commonly seen on their marketing material.
Lastly, the talent card needed to be the most attention-grabbing as it will be given out to potential new hires. Choosing Chick-fil-A's bright red theme for the back of the card did just that. The quote on the back conveys their mission in bold, black letters and designing the card vertically makes this card stand out from other cards of a similar size.
Joseph Green Studios
Visual Identity
Tools used: Illustrator, pencil and paper
Joseph Green Studios is a one-man photography company specializing in portrait and wedding photography. Joe came to me wanting a business card and logo designed for his visual identity.
He wanted something:
-minimalistic, simple, clean, straightforward
Design solution:
The final logo concept is his initials within a circle, symbolizing a camera lens, focusing on his business. Keeping the design straightforward on his business card there are no extras, no fluff, and the text is easy-to-read with bold sans-serif fonts. The colors scheme is grayscale which also references his love for black and white photography and keeps things clean.
The Anxiety Project
Branding
Tools used: Photoshop, pencil and paper
The Anxiety Project is a musical exploring the affects of depression and mental illness through music to open up conversations amongst people to discuss hard topics. Rachel and David came to me with a desire to brand their project and create a poster for their workshop happening in the summer of 2016. This will be passed on to the theatre hosting the workshop where they will add in the dates and times.
They wanted something:
-bold, dark, informal, dramatic
Design solution:
The textures on the poster are gritty, suggesting this musical is of a more serious note. The choice and size of fonts and the manilla folders suggest research and the red text adds drama and hints at medical undertones. Combined with an overall darker look the poster tells the viewer the tone of the project at-a-glance.