Branding
Tools used: Photoshop, pencil and paper
The Anxiety Project is a musical exploring the affects of depression and mental illness through music to open up conversations amongst people to discuss hard topics. Rachel and David came to me with a desire to brand their project and create a poster for their workshop happening in the summer of 2016. This poster was passed onto the theatre hosting the workshop where they will add in the dates and times.
They wanted something:
-bold, dark, informal, dramatic
Design solution:
The textures on the poster are gritty, suggesting this musical is of a more serious note. The choice and size of fonts and the manilla folders suggest research and the red text adds drama and hints at medical undertones. Combined with an overall darker look the poster tells the viewer the tone of the project at-a-glance.